SINCE SIXTY YEARS
BY THE SIDE OF BODYWORKERS
The Gelson adventure started in the 1960s, as an evolution of a family business, which over time became one of the leading Italian companies operating in the car detailing and marine system.
Gelson has always been characterized by quality. The brand looks at the effectiveness and efficiency of its products, with the goal of simplifying consumers work, creating systems for body shop and marine system that can guarantee top results in the shortest time, without ever renouncing quality and care for details. A priority in automotive and marine system industry. Gelson made this with a particular attention to the customers, supporting them before, during and after the purchase, with a very attentive customer service.
In order to achieve all this, Gelson adopts a user-centered strategy, aiming at long term personal customer relationship.
Our starting point are the clients’ needs, followed by a careful and constant market research and the R&D insights, not forgetting the communication side, as projecting the design of products from package to label, to adv and instructions for usage. The result is a range of high quality Italian products, that suits the needs of professional demanding and attentive clients.
QUALITY IS PASSION
Quality, passion, competence, tradition, perseverance, professional ethics. These are the values proposition of Gelson, shared by its team of professionals and its fundamental points as a brand
OUR BEST VALUE
Human beings are our strength.
Gelson structure resembles a big family where confrontation and collaboration guarantee a steady growth, necessary for a complete production in line with market needs.
THE CUSTOMER IN FIRST PLACE
The customer is the brand pivot point.
Retaining and creating long term relationships, understanding customer needs by means of direct confrontation, training and informing.
These are the main points of our brand-customer relationship
The relationship between Colorificio Sapienza and Gelson began with my father, I arrived after my studies, when Gelson had already been on our shelves for years. I immediately realized that these were quality products, but what hit me the most was the relationship aspect: when I saw my agent, Giuseppe Alberini, for the first time, I immediately realized that I was dealing with a professional who, despite the age difference, knew my needs and those of the market very well. He immediately put me in a comfortable situation and now, after years, the relationship has been consolidated so much that I could compare it to a parent/child relationship. We exchange tips and, why not, even some constructive criticism in order to grow together.
I often have interviews with agents who represent big brands in the automotive sector and I think I know who does it just for work and who does it with passion as Gelson.
Gelson has the ability to juggle in the market, the capacity to shape itself according to the demands of the moment and in a short time, and it has dynamism at commercial level. The availability of its agents and the ability to propose innovative commercial and technical solutions is a constant that we greatly appreciate.
I have been working in the automotive sector for twenty-four years and I have been working with Gelson for twenty.The thing I appreciate the most about this brand is its constant research that translates into innovative ideas and solutions for my problems and those of the final customer. The most important thing for me is the reaction time to solve a problem and, in terms of speed, availability and efficiency, Gelson has always been very focused. No one can speak of Gelson without mentioning Mr. Giuseppe Alberini, the reference person for me and my business, with whom I have worked for the realization of important goals, such as the reduction of times and costs in polishing processes.
We have been affiliated with Gelson since 1985. Since the very first years, we noticed both the helpfulness of agents and staff and the quality of products. Over the years, we have established an excellent relationship and a daily dialogue, finding an excellent collaboration: we have grown together, always widening our product range. Our clients recognize us as a Gelson sales point.
Gelson is a leading company in the sector with a big range of products that stand out for their quality and efficiency. The brand is continually updated and, through a sales network made up of agents who are not simple sellers, Gelson proposes new products that promptly satisfy the needs of the client. For our company, commercializing the Gelson brand is a boast and ten years of collaboration are a blessing!
Master Color 2000 SrL, working in Piacenza and its province, proudly includes Gelson in its excellent brands made in Italy. Over the last twenty years, the collaboration has intensified thanks to the wide range of products offered, in continuous improvement, and to a punctual and helpful customer service.
We have been collaborating with Gelson for over 15 years and we can only appreciate the company's seriousness, precision and punctuality in the management of orders. The wide range of Gelson's products is capable of satisfying any client’s need. The preparation and availability of the people allow us to resolve the various orders-related problems . A historical supplier that knows how to renew itself over the years in order to be able to satisfy the new demands of the market.
Pappalardo Colori is a longstanding customer of Gelson. Ours is a relationship that has been consolidated over time thanks to the special relationship established with the area sales manager who has always supported us and listened to our needs. He supports us in selling and understanding the products through demonstrations and the presence of a technician. In addition to this, the company is able to satisfy the specific requests of its customers, analyzing and understanding the evolution of the market and developing innovative products, especially from a technical point of view. Considering the experience we have had with Gelson, we are certain that this collaboration will last over time.
For us, working with Gelson is synonymous of Quality, Communication and Safety. Behind these three simple words is the secret of a solid and lasting Partnership. The quality that we find in Gelson's production and distribution, exists also in the people with whom we daily interact. This pushes me to describe another fundamental aspect: Communication, which has always been fast and clear. Transparency obviously brings safety, the safety of being supported by a Company for which human relationships are still an indispensable element and the base to have productive business relationships.
We have been working with Gelson since the beginning of our business (1997) and have always had a constructive collaboration. Never had any problem of quality, late delivery or misunderstandings about the products. Seriousness and competence also in the area agents.
Consorzio Carrozzieri Cesena Scrl has been working in the sector of resale of products for bodyshop since 1987. We have been partners (we like to define our suppliers in this way) with Gelson for about 20 years and our cooperation has been consolidated over time thanks to the seriousness and trust that the brand has shown us through the people who represent it. An aspect that makes Gelson stand out from its competitors, in addition to the quality of its products, is the timeliness of its service and the cordiality and professionalism of the people with whom I come into contact personally every day, in particular Mr. Bettinelli, the area agent, and Federica Ceriani, part of the Gelson sales staff.
When I think of Gelson, I can only have positive comments about it: an excellent and professional company; excellent products which guarantee high performances. The brand always has the answer ready to every request, to every need of the client.
LVS s.r.l. is a company in eastern Sicily, that deals with the sale and distribution of car refinish and industrial coating products. I have been working with Gelson for more than twenty years, during which time I have been able to appreciate its seriousness, friendliness and helpfulness, and with which I have also grown professionally thanks to the skills of the company's sales organization. The constant updating of the products, such as the introduction of more performing rubing compounds and polishes, the increase in the range, such as the introduction of Kovax products or Flex tools, as well as the current commercial policy, certainly more aggressive than in the past, make Gelson an attractive brand in an even more difficult market. Therefore, I can say that I am happy to collaborate with Gelson, and I hope to do so for a long time.
How to describe the commercial relationship with Gelson? We have had the pleasure to know all the people at Gelson, with whom we have direct contact, and of being guests at the company, and what immediately comes to mind is a famous advertising slogan that I reinterpret as: "Where there is Gelson there is Home". Undeniable product quality, competence, professionality, availability and a friendly approach: these are the ingredients of Gelson's success. Prompt and complete answers to our needs.
Born and raised in Milan, at the beginning of the 1900 Gelpi Attilio, father and grandfather of the current Gelson owners, decided to challenge his future with an independent activity in the field of colors and paints, joining the passion, perseverance and perspicacity with a behavior of respect for people and commercial ethic. In 1912 Attilio built in Brescia the first Italian factory for the production of Litopone, a material at that time imported from Germany, used to replace the unhealthy lead carbonate. That was the first of a series of brilliant insights that, with a strong personal and national pride, led to the birth, in 1960, of the company Gelpi Abrasivi. Back then, in the management of the business, there was Attilio’s only daughter, Anna and her future husband Angelo Tota.
In 1963 Anna and Angelo decided to leave their small headquarters in Milan to move to Lainate and carry out an ambitious project to build an abrasive and polishing pastes factory. Angelo is a determined, versatile, proactive and perceptive person with those values that are so important for the growth of the company. He, as an extraordinary self-taught, dedicates himself to the realization of spraying primers, putties, protective products, sealants, small tools and all products appreciated in the automotive field, focusing immediately on quality. Meantime Angelo had the opportunity to appreciate the laboriousness, resourcefulness, dynamism and correctness of a young man: Giuseppe Alberini. Angelo understands that Giuseppe is a good seller, ambitious and determined.
It’s a beginning of a collaboration that will last a lifetime and still exists. Mr Giuseppe Alberini as a reference point for the company and master for the new generations of Gelson agents. In 1983, by decision of Angelo, Gelson participates for the first time at the Autopromotec fair in Bologna, the most important event in the sector. A small Italian brand among international giants! Thanks to the courage and determination of this team, Gelson has broadened its horizons, consolidating relations with a local and foreign customers and building new ones: Europe, Australia, Japan, Lebanon... To these, which still exist, others were (and will be…) added.
It’s 1988. Years passed, the range of products increased, to the first building others have been added, the number of machines, employees and agents has grown throughout Italy and now in the company there is the son of Anna and Angelo: Alberto, the "son" of the name brand, who is initially supporting his father in laboratory experiments, and then moves on to consolidating the relationship with foreign customers, also traveling to learn about different local realities.
In 1996, after his studies, the son of Giuseppe Alberini, Emiliano, to whom the father transmits his competence and his values, began his career. Today Emiliano is sales manager and an important part of the company, successor of Gian Franco Occa, who has contributed significantly to the growth of the company for about 30 years. In 2015, under the leading of Alberto, a new phase began for the brand, the "New Generation" phase which, despite hard times, continues to invest in the national territory, with determination always keeping in mind the values of quality, passion, perseverance and professional ethics that have distinguished the brand since 1900.
Today, after sixty years of experience, Gelson wants to look at the future, modernizing the production process, the internal organization of the company and more. In fact, the Italian brand aims at a total rebranding that projects it towards a dynamic and energetic future, without forgetting the fundamental values.
The new brand identity and the new logo are born from the old one. They contain salient features such as the inclination of the 60s logo that makes it dynamic, moving towards the future; the weight of the 80s, given by a typographic character that communicates stability, tradition, safety; the graphic element of the horizontal lines in the old logo that becomes dynamic, a piece of the new monogram, the “G”.
Even the colors are a modern reinterpretation of the old red (now brighter) and the yellow that becomes an almost fluo, acid green, bringing to mind the lights of neon lettering and inspiring dreams in a cyberspace as contemporary cinema portrays.
The payoff emphasizes the identity and the combination of innovation and tradition. The sentence “quality is passion”, tells us something about a project that is born from the dream and the passion of a man who, with perseverance and dedication, built a brand that, still today, is synonymous of Made in Italy.