THE ‘DETAILING PROJECT’ BY GELSON

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THE ‘DETAILING PROJECT’ BY GELSON

The quest for perfection is in the attention to detail. If years ago achieving a flawless polish was enough to keep your business at the top, today it is only the starting point.

In fact, the market is increasingly relying on ‘maniacal’ attention to detail, thanks also to new developments in the automotive chemical sector, hence the emergence of new techniques and products that require great professionalism.
The objective of this painstaking work is to achieve perfection by eliminating even the smallest defects, often imperceptible to the untrained eye, and to guarantee the end customer a unique service that, if carried out with the right periodicity, can preserve the authentic appearance of the vehicle over the years.
Car detailing, in fact, has been a trend for years now as more and more specialised centres spring up, so the automotive professional feels the need to learn more about these products.

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THE DETAILING PROJECT

The Gelson project ‘Detailing in Car Body Shops – a project for detail maniacs’ was born precisely from the specific requirements of the customer who – in addition to needing high-performance products and systems – wanted to create a space specifically designed for these types of work.

In addition to the products, in fact, also the work space should have specific characteristics, useful to improve visibility during the application of the product, limiting errors and optimising time and results.

This is why the Gelson project includes not only complete systems for preparing the substrate, polishing and applying nanotechnology, but also a set of customisable technical furnishings, which transform a corner of the body shop into a real detailing centre, and training days to get to know and apply the product in the best possible way, exploiting its potential to the full.

What is included in the Project Detailing package?

The package is divided into five different systems.

The decontamination and polishing system comprises:

– Decontaminant for ferodes

– Detergent and scouring pastes for light and dark lacquers

– Decontaminating glove

– Swabs (honeycomb/OTR/LPR/wool pads)

– Accessory products (a trolley and a Flex lamp for detecting and correcting polishing errors)

The cleaning and protection system includes:

– General interior cleaning kit

– Cleaning and renewal kit for leather and fabrics

– Plastic and metal cleaning and renewal kit

– Anti-fog kit

– Nanotechnology preparation kit

– Nanotechnology guaranteed protection for 5 years

– Nanotechnology guaranteed protection for 2 years

– Nanotechnology guaranteed protection for 6 months

The technical furniture system comprises several modular modules in painted metal. The composition can be customised according to requirements.

The communication package is complimentary and includes

– Training and advice on purchased products

– Graphic design of business cards, letterheads, flyers, etc.

– Consulting for the creation and publication of advertising pages in trade magazines

… and much more

How to participate in the Detailing Project?

To participate in the Detailing Project and become part of our network, visit our website and write to us. You can also contact your local agent or your nearest Gelson dealer and ask for more information about the ‘Detailing in Car Bodywork’ project.

So, if you are a body shop owner who would like to dedicate an area to detailing and invest in yourself in order to offer your customers a complete and professional service, then this project could be for you!