{"id":17959,"date":"2025-03-26T09:57:42","date_gmt":"2025-03-26T08:57:42","guid":{"rendered":"https:\/\/www.gelson.it\/gelson-at-autopromotec-2022\/"},"modified":"2025-03-26T10:27:49","modified_gmt":"2025-03-26T09:27:49","slug":"gelson-at-autopromotec-2022","status":"publish","type":"post","link":"https:\/\/www.gelson.it\/en\/gelson-at-autopromotec-2022\/","title":{"rendered":"GELSON AT AUTOPROMOTEC 2022"},"content":{"rendered":"\t\t
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Home<\/a><\/span><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GELSON AT AUTOPROMOTEC 2022<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Autopromotec is a home for us at Gelson!<\/em><\/p>\n

Our brand, in fact, has been present since the 1980s and this year too we will not miss the most important international meeting in the automotive field.<\/em><\/p>\n

An appointment, this year, that we absolutely could not miss. A perfect opportunity to present all the innovations we have been working on over the last two years with the aim, not only of offering complete, advanced bodywork systems, but above all of actively participating in the progress of this sector.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Autopromotec and Gelson, a long-established partnership<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In the 1980s, for the first time, our brand decided to broaden its horizons by participating in an event of national resonance. We could therefore not miss the 2022 edition, especially after these two years of \u2018forced hiatus\u2019.<\/p>\n

For us, returning to the fair is certainly the manifestation of an essential need: face-to-face confrontation, the need for a real, live relationship that will never replace the virtual one. In this period we have, in fact, become aware of how important the emotional side of things – what you feel when you touch them – is in our work. You can’t really understand a product until you use it, that’s a fact, and Autopromotec was the ideal opportunity to invite visitors to discover Gelson’s new products and immerse themselves in the brand’s new mood.\u00a0 In 2020, in fact, we worked on a total change of clothes starting with the message we wanted to convey to the public. We had a lot of opportunities to talk about it but very few opportunities to provide an immersive experience that would transport the user into the Gelson world. This was the objective of this year’s set-up, which led to the creation of a larger space to welcome visitors and a totally new concept that tells the Gelson story, the values underlying the brand and the design process that characterises this made in Italy production.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Direct relationship with customers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We at Gelson deeply believe in relationships and in the dialogical exchange between parties. It is only through interaction with our direct customers, retailers, and end users that it is possible to produce something that really makes sense, a product that responds to a real need, to a concrete necessity. The theme of \u2018relationship\u2019 was the keynote for the design of the stand and we interpreted it through the architectural element of the net that formed the basis for the rest of the structure. Gelson, in fact, is first and foremost a brand made up of people, a dialogic reality where exchange and collaboration act as the backbone and relationships as the foundation; it is only thanks to these, to the exchange of ideas and active listening that it is possible to give life to products that are qualitatively up to the expectations of the customer and the industry.<\/p>\n

Today, the only constant is change, and in order not to undergo it, one must grasp its positive side: transformations are opportunities for growth if seized with timing and awareness. This has been our mantra over the last two years and the second theme underlying the exhibition in Bologna, which we have interpreted graphically through a moving, iridescent bundle of colours that, like a fluid, adapts to the container that houses it without changing its substance. Gelson is a company that has always invested in the sector’s novelties, methodically: we look at the national and international market with a critical eye, we assess the potential that novelty may have and if it really represents a step forward for us and for the development of the sector, we are the first to put our face to it. The aim is not only to offer complete, state-of-the-art systems, but to experiment in order to promote progress. The fear is always that of disappointing the expectations of a very demanding public, but it is a \u2018good\u2019 fear because it allows us to grow.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What's new from Gelson for Auropromotec 2022<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Talking about \u2018products\u2019 to describe Gelson is reductive: the brand brings \u2018integrated systems\u2019 for the automotive market. When it comes to systems the most important thing is the compatibility of products, which is why we at Gelson have been collaborating for years with two important brands, KOVAX and FLEX, our travelling companions during the 2022 edition of Autopromotec. One side of the stand was tailor-made for these two internationally recognised partners, and the message we wanted to get across to the public was that the combination of Gelson chemicals, Kovax abrasives and Flex machines results in a complete range of products that are perfectly compatible with each other.<\/p>\n

For KOVAX, we thought of a double showcase hosting the new ProMa-X Air 75D, a machine with an ergonomic and compact design with dust extraction for excellent results in a short time, combined with the Maxfilm multi-hole abrasive discs, Assilex and Buflex up to K3000 grit, all in a single kit. The FLEX showcase, on the other hand, featured a selection of automotive-specific tools, distinguishing between wire and cordless tools.<\/p>\n

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Of course, the Gelson novelties could not be missing!<\/p>\n

This year we presented new polishing and sanding systems to complete an already opulent range:<\/p>\n